VALENCIA, July 19 (EUROPA PRESS) –
The L’Espartal III business park in Xixona (Alicante) will house a research center for European artisanal ice cream, for which the Valencian Institute for Business Competitiveness (IVACE) has made available a 2,174.76 meter industrial plot to the Generalitat free of charge. This land is in turn ceded by the City Council to the National Business Association of Artisan Producers and Merchants of Ice Cream and Horchata of Xixona (ANHCEA).
Once the research center is operational, it will be possible to meet the current needs of the ice cream sector, which has great potential and creates jobs, with great roots and tradition in the economy of the province and in Xixona, which drives the regional administration.
The plan is to set up an artisan ice cream research laboratory, a training room for ice cream practices with the appropriate measures for accreditation, a general administration area, a boardroom for the board and for meetings with employees, a warehouse, offices for meetings and a documentation room with the possibility of him to expand as needed.
The current shopping center will also be located in the new facilities in order to offer the raw materials and products connected around the ice cream world a certain quality and a “very competitive” price, avoiding rising market prices.
The intention is to open the field of a very traditional sector, to analyze the market, consumer demand and advances in marketing knowledge, and to promote a joint research that serves the entire sector, since they are micro-enterprises that do not carry out these studies individually can perform.
The transfer was signed this Tuesday by the Minister for Sustainable Economy, Rafa Climent, and the Mayor of Xixona, Isabel López. “We are taking a very important step to make this project a reality soon, a project that will undoubtedly make L’Espartal III even more attractive for the creation of new companies, increasing its added value and competitiveness and consolidating it as a strategic production site for the food sector in the province of Alicante and the Autonomous Community of Valencia,” explained Climent.
In his opinion, the center will position Xixona as a European and world benchmark in the ice cream sector and act as a pole to attract investments for the implementation of new industries in the area, contributing to the creation of stable and quality jobs, involving companies and sector associations to promote the commercial area. It also envisages that the other companies that are already located in the industrial area will benefit from it and thus contribute to the goal of the circular economy.
For his part, the Provincial Deputy for Infrastructure, Javier Gutiérrez, has urged that the works for the elaboration of the project for the future research institute for artisanal ice cream are proceeding apace, with the promise that this year the first document will serve the construction work. You have an initial investment of 100,000 euros from the national company.
CRADLE OF NOUGAT AND ICE CREAM
At the event, attended by the President of the National Association of Artisan Ice Cream Makers, Marco Miquel, the Mayoress of Xixona expressed her confidence in the prognosis that this building will bring to the sector and the municipality: “We are them Cradle of nougat but also the ice cream maker with the largest census in Spain. Professionals deserve the efforts of administrations to promote this project”.
Located in one of the most traditional settings in the agri-food sector, L’Espartal III, marketed by IVACE, is consolidated as a business space where companies have been able to combine tradition and innovation. It is an industrial area specializing in the production of nougat, chocolate and sweets and is the seat of the Regulatory Council of the Protected Geographical Indications of Jijona and Alicante’s nougat, a sector closely linked to ice cream.