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The value of the metaverse could reach $5 trillion by 2030, according to Mckinsey

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E-commerce will be the main source of revenue, accounting for about 50% of the total value by 2030

MADRID, June 29 (EUROPA PRESS) –

The value of the metaverse could reach $5 trillion in 2030 due to the potential benefits more and more companies across all industries are seeing in this universe, according to a new report from international consulting firm McKinsey & Company.

According to the Value Creation in the Metaverse report, e-commerce will be the primary revenue stream for the metaverse, accounting for about 50% of the total value ($2.6 trillion) per year by 2030 before virtual learning ($270,000 million). , advertising (206,000 million) and games (125,000 million).

On the other hand, the report reflects that 95% of business leaders believe the Metaverse will have a positive impact on their sectors in 5 to 10 years, and 31% affirm that the Metaverse will radically change the way things are understood and develop employment.

According to McKinsey senior partner Eric Hazan, the Metaverse therefore represents a “strategic inflection point for companies” and a “significant opportunity to impact the way we live, connect, learn, innovate and collaborate”.

“Our goal is to help leaders better understand their power and potential, identify strategic imperatives and act as drivers for their development,” said Hazan.

The research, which extracted information from a survey of more than 3,400 consumers, leaders and experts in the field in several countries, was carried out with the idea of ​​analyzing the potential of the metaverse as a new discipline in the physical world converged and digital, as well as their most important prospects for the future.

A BET ON THE FUTURE

Total investment for the first few months of 2022 has surpassed $120,000 million, leaving behind the $57,000 million allocated to this alternate reality over the past year, a number that McKinsey says would indicate that this alternate reality is a new convergence between them The physical and digital world has become “one of the big bets for the future” due to the technological boom and the change in consumption habits towards increasingly digital aspects.


As for consumers, the study shows that of the more than 3,000 million people around the world who already have access to their various versions of the Metaverse, 59% prefer at least one experience within it over its alternative physical ones.

In this sense, Emilio Capela, a partner at McKinsey & Company, believes it is possible for the metaverse to have “a major impact” on our business and personal lives, just as the Internet has, and emphasizes the “transformative” element of this parallel realities “It has put us on the cusp of the next wave of digital disruption.

With that in mind, Capela explained that while the idea of ​​connecting virtually has been in the making for decades, “now it’s getting more and more real,” meaning real people are using it and spending real money, and companies are betting big.

However, he pointed out that although the arrival of the internet caused the disappearance of dozens of companies, the concept “moved faster and faster” and gave rise to the reality we know today.

A LONG-TERM STRATEGY TO GUARANTEE ADJUSTMENT

According to Mckinsey, the Metaverse has given companies across all industries the opportunity to embrace digitization through an “innovative approach” that leverages, among other things, virtual and immersive reality to create a new digital ecosystem.

Therefore, the consultancy has emphasized that to ensure that the adaptation is successful, these companies need to develop a long-term strategy capable of recognizing the opportunities and risks of this new alternate reality and their position in the future. Adoption curve of the Metaversums based on its customers and “clearly define” where and how to connect to determine what new experiences will adapt to the virtual world.


Source europapress.es

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