MADRID, August 11 (EUROPA PRESS) –
LaLiga will use artificial intelligence for the automatic creation of recaps and clips of the new season’s first and second division matches as one of the key innovations 2022-2023 as part of its digital content strategy, according to a statement released here Thursday.
For the new course, which starts this Friday, LaLiga has partnered with the world’s leading provider of AI-based sports video technology, WSC Sports, whose platform uses advanced AI and machine learning technologies to analyze live sports broadcasts and identify all events , which take place in a match, and create and publish personalized videos in real time.
According to the statement, this innovative way of generating summaries will be used by LaLiga in all its digital media for the more than 800 LaLiga Santander and LaLiga SmartBank games. Content created through the WSC Sports platform will also be distributed to clubs to “increase reach and provide a new experience for fans throughout the competition.”
“LaLiga will also use WSC Sports’ innovative Graphics360 graphics solution, which automatically adds graphical and contextual elements to each video to facilitate personalization for brands and sponsors,” the employers’ association reported.
Also in this new LaLiga season, the 4K HDR production will be provided by the MEDIAPRO group with more than 30 cameras for the most outstanding matches. In addition, there will be a high-resolution film camera, as well as a 21-meter aerial camera and “acrobatic” drones. Fans will continue to enjoy a multi-camera feed for shows and a real-time stats module.
The advanced statistics portal of the LaLiga project ‘BeyondStats’ with Microsoft, which publishes pre-game reports analyzing the key metrics of both teams in the competition, will also be available.
On the other hand, the transmission and narration of the games should be “fresher and closer to the viewer”, for which there will be pictures from the storytelling booths. In addition, celebrities and personalities from outside the football world who are present will also be interviewed at some matches to promote “color and entertainment during the broadcast”.
Carlos Martínez will lead the group that will give voice to LaLiga Santander matches, a team of storytellers that will complete José Sanchís, Alba Oliveros, Héctor Ruiz, Jordi Pons and Lluis Izquierdo. Along with them, LaLiga will feature commentators such as Iker Casillas, Fernando Morientes, Gaizka Mendieta, Axel Torres, Esteban Suárez, Jofre Mateu and Miguel Torres, among others.