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Wednesday, July 6, 2022

The local audience prevails for the first time at Sónar with 70%

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C. Tangana, during his performance at Sónar Festival on Friday.Marta Perez (EFE)

Happy faces from the three directors of Sónar this afternoon. The festival took stock in a press conference: it has achieved attendance figures that are only below the 2018 edition, after reaching 122,000 visits in its three days of activity (ending on Sunday morning), a ratio of about 15,000 people per Day equals in day portion and about 34,000 in nocturnal activities; Seats were sold out on Friday night. But without downplaying this data, Ricard Robes, Enric Palau and Sergi Caballero welcomed the fact that for the first time in Sónar’s history, local audiences vastly outnumbered international audiences, recording their share at 70% versus 30%. Until this edition, the presence of foreign and local audiences was balanced.

According to Robles, “This is due to the festival’s commitment to the territory and the city, and the response of local audiences to the artists from home, which fills us with joy.” In that sense, Robles has declined to join the debate on it whether Primavera Sound has managed to capture part of Sónar’s international audience, which in the case of the Forum festival has reached 65% this edition.

Satisfaction with the results of this edition extends, in the words of Palau, to the fact that Sónar “did not start where it left off in 2019, but was recharged and renewed”. Sergi Caballero was particularly enthusiastic in this regard, pointing out that the Rojuu concert was very significant, which “was an example of the entry of a new audience, new forms and a different generation with different forms of expression”.

Celebrating its 30th anniversary next year, Sónar is already looking to the future and will take place on the usual dates of the event between 15th and 17th June.

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