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Samsung sees connectivity “as a way to drive sustainability and improve energy efficiency”


AI Energy Mode feature -SAMSUNG

MADRID, September 12 (Portaltic/EP) –

Samsung has unveiled at IFA the latest innovations in home appliances set to hit the European market in these weeks, led by the Bespoke family of products and with sustainability in mind, aiming to help consumers create “the definitive sustainable home”. to accomplish. .

The Bespoke line was born in 2019 with a strong commitment to customization, but as seen at the Berlin show, it also demonstrates Samsung’s “ongoing commitment” to being “the leader in… sustainable, intelligent and stylish digital household appliances” as pointed out by the head of the Samsung Europe Products and Devices Group, Antonio de Simone, in statements to Europa Press.

This range, present in 50 markets around the world, is now expanding in Europe with the new artificial intelligence (AI) oven, washing machine and dryer that connects to the SmartThings app, like many devices from Samsung already do.

“We adopt Connectivity as a means to promote sustainability and improve energy efficiency in all our devices,” says the manager. AI enables the development of intelligent functions “to improve the lives of consumers by responding to their growing needs”.

An example for SmartThings Energywithin the SmartThings platform, which “enables customers to make greener choices” based on the real-time data they provide about their energy consumption patterns.

“By using SmartThings Energy recommended sustainable solutions and implementing them using intuitive features like AI power mode, customers can do this Take action to reduce consumption at home compatible smart devices to go into sleep mode,” explains de Simone.

This mode makes it possible, for example, to optimize the temperature of the refrigerator in order to save up to 30 percent in electricity consumption. It can reduce energy consumption by up to 20 percent in air conditioning systems and by up to 40 percent in an ecological heating system.

The director also underlines the continuous work in research and development to improve technologies that allow energy savings and introduced ecological functions. In this context, a novelty announced at IFA 2022 is the washing machine solution designed with the Patagonia signature, the minimizes the impact of microplastics in clothing that come off during washingcapable of filtering and capturing 54 percent of these particles.

“Sustainability is paramount when we think of household appliances. And when we look to the future Sustainability will become more important throughout the housesays de Simone. By 2023, the company expects 100 percent of its major devices to have WiFi connectivity and offer the SmartThings Energy service by default.


Samsung didn’t launch a new TV at IFA 2022, but it did bring the latest Neo QLED, OLED and MicroLED models to the show, different technologies that aim to offer a different solution for each type of consumer.

“Today, People demand solutions and experiences beyond conventional passive entertainment‘, a change noted in recent years, particularly with the pandemic, as ‘they developed a greater appreciation for the quality of picture and sound, and also realized how enhanced functionality and customizable designs better complemented the environment of your home’, explains to Europa Press, Head of Visual Display at Samsung Europe, Nathan Sheffield.

Samsung relies on its catalog in this regard. “We have Models that offer a fully immersive cinematic experience on the big screen with the latest image and audio technology, but our televisions can do a lot more,” says the manager.

consumers demandinstant and seamless connectivity and the ability to do so Easily configure scenarios to improve your daily life”, something the company offers with its SmartThings platform, present throughout the SmartTV line.

Demand has also increased big inch tv. Sheffield points out that ten years ago a 55-inch screen was considered large and the average was 32 inches. “In today’s market, 55-inch TVs are the most common, while 75″ and 85″ are becoming more and more popular and represent the fastest growing segment. And of course we sell them 146 inch micro LED“.

He explains: “Larger screen sizes benefit from a higher pixel count (and pixel-per-inch ratio). More pixels allow us to deliver sharp, detailed image quality, regardless of the content’s native resolution.” . But beyond resolution, Samsung’s flagship TVs “try to integrate all next-generation technologies“.

In this regard, Sheffield recalls offering Tizen, Samsung’s own operating system industry-leading application support and content recognition, including Samsung Gaming Hub for Games without a consoleplus SmartThings for Integrate multiple smart devices in the house


Source europapress.es

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