sewing master There will be no new season. RTVE has decided not to renew the fashion talent search program after reaching discrete viewing figures for season five. Produced by Shine Iberia, the format began its journey in Spain in 2018, with Lorenzo Caprile, Palomo Spain and María Escoté as jurors, remaining throughout its five editions.
In its final season, which ended in April 2022, it garnered an average rating of 9.5% and 1,099,000 viewers. It’s discrete data, but still higher than the average for the chain, which ended April with an average share of 8.3%.
Already in the fourth season sewing master suffered to be renewed. Then the Association of Fashion Creators of Spain has already warned of the possible cancellation of a program that “created Spanish author fashion prime time of television” and “a support platform for our country’s young talents who want to gain a foothold in the world of fashion”, as Pepa Bueno, managing director of the association, explained to EL PAÍS last year. Finally, in September, TVE announced the renewal for a fifth installment of the program, combining experienced trainees and new entrants.
Sources from the production company remind that although the official reason for the cancellation is poor performance among viewers, the combined total of live and deferred surveillance exceeds one and a half million viewers each week, in March one of the program’s broadcasts were the most watched by La 1. In addition, the last edition of the room had a reduction in budget and production time, which affected the process Pouramong other things.
Since its premiere in 2018, the show’s viewership had plummeted, losing 800,000 viewers in the process. The first episode had an average of 1,886,000 viewers and a market share of 13.7%. The second in 2019 fell to 1,436,000 viewers and a share of 11.7%. The third in 2020 rose to 1,535,000 viewers (13.4%), driven by the curfew that coincided with the programme’s final airings. The fourth and penultimate episode had an average of 1,334,000 viewers and a share of 11.3%.
The other great format of Shine Iberia on TVE, master chefcontinues after the tenth edition ended on Sunday with the victory of María Lo and is already recording its seventh installment of the version with celebrities.
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