The idea that you have to live this summer like it’s your last has taken hold on Twitter. After two years of the pandemic and in the face of the grim forecasts that predict an autumn of economic crisis, these holidays have become a kind of haven to unload all expectations of happiness. You have to give it your all before you risk it going black again. The pessimists on social media are pointing to a major economic slowdown from October, while the optimists believe it won’t be that bad (whether there will be a recession and when and with what intensity is in itself another big debate on twitter). Whatever happens in a few months, the desire to travel and switching off now prevails, although prices are skyrocketing: this will be one of the most expensive summers and with the most tourists.
Comments on this, with a more or less humorous tone, are repeated on the networks: “The most expensive vacation in recent decades”; “I look at hotel prices and I don’t know if the amount that comes out is for reserving a room or for buying the entire building”; and “I’m going on vacation, even if it’s the most expensive one, so that Putin’s wires don’t get crossed and a missile is diverted to Poland.” Others talk about the reasons for the alleged labor shortages in some companies in the industry: “People are looking for decent wages and they don’t offer them here,” says one user. “Savings from the pandemic are running out, so are inheritances, prepare for three very tough years,” predicts another.
Everything is more expensive. Hotel prices rose 25% in May from the same month in 2021, according to official data from the National Institute of Statistics. Growth is expected to intensify in the summer. Airfares have also gotten more expensive, not to mention gas, which is at its highest. Maps showing the cheapest gas stations and comments about another possible traffic strike in the coming weeks are piling up on the networks. The general context is inflationary, from tourism to groceries to energy costs eating up some of hotel profits as well. “Inflation has two intertwined but distinct aspects/impacts: 1) you have to pay more for the same thing, and 2) you have less money in your pocket. That’s why it’s called the tax of the poor,” he said. this weekend on Twitter Santiago Niño Becerrathe economist who coined the phrase “last summer” to express a desire to have fun and go on vacation before the clouds clear over the economy in the fall.
The Anglo-Saxon world has dubbed this crazy wanderlust revenge tourism (revenge tourism). It’s affecting half the world and prices are rising in most major destinations. This is by no means a new phenomenon. It is closely linked to the end of the harshest restrictions imposed by the pandemic in 2020 and continues. “People are traveling again, and they’re not doing it to prove anything to anyone: they just want to enjoy the opportunity to get out and explore,” it said a recent tweet.
In Spain, only the Imserso rides keep their prices, but they weren’t left out of the controversy for that reason. The Department of Social Rights issued the call without increasing rates and the sector was left arguing that it does not take account of evolving costs, potentially leaving many hotels unapplied for the scheme. The Industry Department is also defending an adjustment in prices to keep the program strong and to which older people are also entitled revenge tourismeven in the low season.