- Netflix wants to introduce a cheaper subscription price and finance it with advertising.
- The budget subscription will apparently include less content than the existing tariffs.
- All Netflix Originals will likely be shown, but not all licensed titles.
Netflix is rolling out its ad-supported subscription – and more details about the cheapest plan are popping up all the time. However, the latest preview of the upcoming Netflix fare with advertising is likely to annoy many who have been looking forward to it:
The media of American industry deadline reports that not all content on Netflix’s offering will also be available through the cheap ad-supported subscription. Does this even mean that hits from exclusive series like “Stranger Things” and “Squid Game” should be excluded from the Netflix timber class?
The green light can already be given here: All Netflix Originals should also be accessible via the new tariff with advertising – there will probably be cuts in the licensing program. Many TV shows and movies in the Netflix selection aren’t in-house productions of the streaming service, but are part of ever-changing licensing packages. Apparently, these will not be available without restrictions in the new cheaper subscription.
Netflix continues to lose customers – and is happy
With ad-supported subscription, Netflix, also one of the most expensive streaming services, wants to counter the drop in subscriptions that occurred in the first quarter of 2022. Netflix continued to lose customers in the second quarter of the current year – but is much more optimistic again.
So said Netflix boss Reed Hastings with the renewal in less than about a million subscriptions this time, losses much lower than feared. Hastings blames the big success of the fourth season of “Stranger Things” for this, among other things.
To further improve profitability, after a test phase, Netflix is now adding a fee to the subscription price in other countries if streaming accounts are used in additional households.
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