Eight Sleep products will boost sleep physical activity for the 8-time F1 champions in the 2022 and 2023 racing seasons
MIAMI, March 19, 2022–(BUSINESS WIRE)–Eight Sleep, the world’s first sleep exercise company, today announced that the Mercedes-AMG Petronas Formula One Team has appointed the company as the official supplier to the team to jointly support the team’s preparations for a major Formula 1 2022 calendar to support. The Mercedes-AMG Petronas team, including drivers Lewis Hamilton, George Russell and team principal Toto Wolff, will have access to the Eight Sleep suite of products to optimize their sleep and ensure top performance this season and next.
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Eight sleep products will boost sleep fitness for 8x F1 champions during the 2022 and 2023 racing seasons (Photo: Business Wire)
The Mercedes-AMG Petronas F1 Team is constantly looking for ways to improve car and team performance. Eight Sleep’s state-of-the-art sleep technology is designed to withstand the technical and human demands of the intense 2022 F1 calendar, enabling the 8-time champions to maintain their long-term success. The Mercedes-AMG Petronas F1 Team joins Eight Sleep along with over 200 professional athletes who trust Eight Sleep to fuel their recovery through Pod Pro’s advanced sleep and thermoregulation technology.
In addition to the Eight Sleep branding seen on the team car for the inaugural Miami Grand Prix, the Eight Sleep logo will appear on all car covers throughout the season. Eight Sleep will help members of the Mercedes-AMG Petronas F1 Team improve their performance through its innovative sleep technology. Data has shown that Eight Sleep products help 49% of Eight Sleep members experience at least a 10% increase in their HRV one week after sleeping in the Pod.
With busy schedules consisting of training, racing and travel, it is crucial that team members properly recharge and recover to perform at their best. As they push their bodies to the limits between training, racing and hectic travel schedules, the team needs to properly recover and refuel. Eight Sleep’s thermoregulation is designed to charge the team to peak energy levels, which will be crucial for the Mercedes-AMG Petronas Formula 1 Team in 2022. Additionally, the Eight Sleep app leverages the product’s sensor technology to provide reports reports on key health metrics like heart rate, HRV, sleep stages and more, giving your team the power to build better health systems and optimize your sleep.
“Our team is made up of over 2,000 people based in Brackley and Brixworth, all delivering excellence every day in a sport where every detail counts. To achieve the level of sustained performance required to compete in Formula 1, we tirelessly investigate every possible optimization, including sleep. By partnering with Eight Sleep, we want to build on their technology next season while spreading a key message about the importance of sleep when seeking excellence,” said Toto Wolff, Team Principal and CEO of the Mercedes-AMG Petronas F1 Team.
“Eight Sleep and I personally are delighted to be working with Mercedes-AMG Petronas Formula 1 and empowering their team’s dream so they can continue to perform at the highest level,” said Matteo Franceschetti, co-founder and CEO of Eight Sleep. I was in Growing up in Italy, Formula 1 has been a big part of my life, from racing cars with my father to starting my first business photographing race cars on local circuits. Mercedes-AMG Petronas F1’s commitment to constant innovation and improvement is what we strive for at Eight Sleep. We will work together to improve the team’s sleep and recovery for a successful victory in this year’s Grand Prix races.”
“We are excited to welcome Eight Sleep to the team and work with them to develop and innovate our sleep and recovery programs,” said Richard Sanders, Mercedes-AMG Petronas F1 Team Sleep commercial director, Rethinking sleep is very similar to the way we work. They’re obsessed with performance, fine details and making sure our team gets the rest they need to perform at their best.”
The Eight Sleep Pod Pro
Eight Sleep’s Pod Pro is the most advanced thermoregulation solution on the market. The Pod Pro retains the key features of the original, award-winning pod. It features a new interior climate and weather behavior, an integrated Comfort Blend™ topper, GentleRise™ activation technology, and double the number of sensors that enable new heart rate variability monitoring and daily health monitoring reporting. Advances in the Pod Pro help everyone with their rest and recovery, from elite athletes to everyday consumers. The product transforms any ordinary bed into an advanced health platform that promotes both performance and longevity.
Current and former Eight Sleep athletes include Red Gerard (2018 gold medalist, snowboarding), Brooke Wells (two-time CrossFit athlete), Apolo Ohno (two-time gold medalist, speed skating), Justin Medeiros (champion of CrossFit in 2021), Daniel Sturridge (English soccer player), Daryl Homer (silver medalist in 2020 and 2016, fencing) and Jane Campbell (bronze medalist in 2020, soccer). Eight Sleep athlete investors include Alex Rodriguez (retired MLB athlete and businessman), Matthew Dellavedova (2020 basketball bronze medalist), Kris Bryant (San Francisco Giants outfielder), and JD Martinez (Los Angeles Giants outfielder). Boston Red Sox).
about eight sleeps
Eight Sleep is the world’s first sleep exercise company and is dedicated to unleashing human potential through optimal sleep. Eight Sleep is a company harnessing the power of thermoregulation, data, and technology to get people back to peak energy levels every morning. Eight Sleep was recognized by Fast Company as one of “Most Innovative Companies of 2022” and “Most Innovative Companies of 2018” and was named “Best Inventions of the Year” by TIME for two years in a row. For more information visit eightsleep. com
About Mercedes-AMG Petronas Formula 1
The Mercedes-AMG Petronas Formula 1 Team is the works team of Mercedes-Benz and competes at the pinnacle of motorsport: the FIA Formula One World Championship™.
Formula 1 is like nothing else when it comes to sports. It is a demanding technical and human challenge that combines state-of-the-art technologies and innovation, high-performance management and world-class teamwork.
At the Mercedes-AMG Petronas Formula One Team, a passionate and determined group of people work to design, develop, build and race the cars driven by seven-time world champion Lewis Hamilton and rising star George Russell.
The team has set a new benchmark for Formula 1 success in the sport’s current hybrid era, winning back-to-back drivers’ and constructors’ championships in 2014, 2015, 2016, 2017, 2018, 2019 and 2020, and the builders. World Championship in 2021. In these title-winning seasons, the team has recorded 111 wins, 232 podium finishes, 118 pole positions, 81 fastest laps and 53 double wins in 160 races.
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