Kylie Jenner and Kim Kardashian are supporting the Make Instagram Instagram again campaign. Insta boss Adam Mosseri reacts to criticism.
the petition Tati Bruening’s “Make Instagram Instagram again” (over 321 million followers) has been circling the social media platform for four days. In it, the photographer calls for a return to the focus on photography“Stop wanting to be TikTok, I just want to see cute pictures of my friends,” she wrote in her appeal.
In addition to the current 184,374 signers (Wednesday afternoon), portal stars such as Kylie Jenner (24, over 361 million followers) and half-sister Kim Kardashian (over 326 million followers) have now jumped on the bandwagon. They shared the petition on their channels.
And now Instagram boss Adam Mosseri (39) even responds to criticism personally.
“Instagram will become a video portal”
Mosseri posted on Tuesday Twitter short message service videoto address concerns and criticisms of the amended strategy. “We will continue to support the photos. It’s part of our heritage,” he says in the clip. In doing so, it directly addresses concerns that the social media platform is drifting away from its roots.
“However, I have to honestly say that I believe Instagram will become more and more of a video portal over time. We see it even if we don’t change anything,” he adds. “We will also have to evolve because the world is changing rapidly and we have to change with it,” Mosseri continued.
Prioritize content from friends
In other tweets, Mosseri also responds to the criticism that Instagram no longer prioritizes content from friends in users’ personal feeds. “One thing I often hear is that people want to see more content from friends in Feed. I would like to see more in Feed, but all the growth in photos and videos from friends has been in the stories and owned in the DMs.”
And further: “We will continue to show photos and videos of friends at the top of the feed whenever we can, but the best way to keep in touch with friends seems to be through other Instagram features.”
His advice“If you want to make sure you don’t miss anything from a friend or other account, bookmark this account and we’ll show those posts at the top of your feed.”
Avoid Snapchat Fate
Adam Mosseri’s unusually quick response to mounting criticism could be due to the involvement of the Jenner-Kardashian clan. Because the fate that fell on Snap Inc. in 2018 should not have escaped him either.
When Jenner tweeted that she was no longer using Snapchat, the stock fell 6.1% and lost $1.3 billion in market value in one day.