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Sunday, August 14, 2022

Gucci, the last to sell pet luxury

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Luxury is associated with exclusivity and the ability to stand out from the crowd, even in details and accessories that go beyond clothing. And as happens on most occasions, it’s not available to everyone. “My mother isn’t the only fashion icon in the family.. Fashion“I’m ready for the photoshoot,” read a 2021 post the Instagram account Paris Hilton’s Chihuahuas. In the video, the American businesswoman’s pet appears in various models from Versace, Christian Dior and Louis Vuitton, among others.

It is quite common to see models, businessmen, millionaires and others celebrities who match their pets to the exclusive clothing and models of major companies that they wear themselves. The search for this exclusive market of animal-loving luxury customers prompted Gucci to launch it Gucci Pet, a collection of clothes and accessories for dogs and cats. Some reach the astronomical price of 6,000 euros.

The Italian brand, the latest in luxury pet fashion, has followed in the footsteps of other companies such as Versace, Louis Vuitton, Moschino, Ralph Lauren and Fendi, which have already created exclusive products for the House’s furry friends.

The collection is divided into three areas: accessories, including straps, holdalls and straps; Household items, such as drinkers, feeders and beds, and the section ready to wear. In the latter you will find T-shirts, sweaters, etc Coats that can reach a price of up to 710 euros. The garments are made to the same standards as the company and feature bright colors and distinctive prints such as the classic Gucci monogram. The designs were extracted from the ready to wear of the brand with the idea that owner and pet can wear them outfits appropriate

Three of the sweater models from the Gucci Pet collection.MAX Boiling Pot (GUCCI)

Gucci’s offer in this collection includes necklaces and harnesses in smooth leather, which start at 340 euros, or rubbish bag holders for 320 euros. In addition, the series consists of a selection of items that are also designed as design pieces for the home, including custom miniature sofas (6,500 euros), one of the most expensive pieces of the launch.

In addition, among these common household products (at unusual prices), customers can also purchase bowls with different patterns (450 euros) and hoods for covering (690 euros), hard cases with removable ceramic bowls and handles for convenient carrying ., as well as matching feeding mats for about 250 euros.

A promotional image of Gucci Pet, the Italian company's pet collection.
A promotional image of Gucci Pet, the Italian company’s pet collection.MAX Boiling Pot (GUCCI)

The Italian house’s creative director, Alessandro Michele, conceived this campaign with animal portraits, crafted by photographer and art director Max Siedentopf. Michele, as Gucci explains in a press release, wanted to highlight each animal’s cute, strong, happy or grumpy character by selecting a cast of dogs and cats of various breeds and sizes wearing pieces from the new collection on “backdrops”. with clean and colorful backgrounds” that emphasize “each individual’s personality”.

This new line for pets gives continuity the Gucci lifestyle collectionlaunched in September 2021, a branded space that houses everyday objects and elements such as stationery, games, travel outfits and comfortable clothing under the same roof and philosophy.

More luxury designs and inexpensive

But Gucci isn’t the only luxury brand to carve out a new niche for its affluent customers with pet clothing and accessories. Versace, Louis Vuitton, Moschino, Ralph Lauren and fendi are some of the brands that have also chosen to launch their own collections for dogs and cats.

Donatella Versace has brought her distinctive jellyfish to clothing and accessories for pets a mini collection of 13 products, with raincoats and chains between 31,000 and 35,000 euros. The designer does not hesitate to promote her designs on social media Audreyhis pet (he has more than 27,000 followers on Instagram alone).

Ralph Laurenfor its part, also sells a collection with its iconic polo shirts (between 47 and 145 euros) and Louis Vuitton has transferred his iconography to necklaces and travel bags costing up to 2,600 euros.

Another brand, Moncler, the luxury down jacket company, has included a collection of their coats in their multi-season launches, but in a pet-friendly version. In addition, it is common to see different dog breeds showing the novelties in their parades, as was the case with the parade of their Fall Winter 2020/21 collection.

But not all pet items are exorbitantly priced or only available to the privileged few. In 2018, Moschino launched a special collaboration with Swedish company H&M that included exclusive pieces for dogs; like jackets that cost around 60 euros.

In keeping with the huge appeal of the pet apparel market, Zara also launched its own dog line in 2021, consisting of raincoats, coats, sweatshirts and various accessories such as blankets, beds, collars with printed bandanas and toys at affordable prices.

Source elpais.com

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