LONDON, March 22, 2022–(BUSINESS WIRE)–Big Green Smile, one of Europe’s leading online retailers of sustainable home goods and natural and organic personal care products, today announced a major investment by the Future Business Partnership. The investment should allow the company to accelerate its growth plans in Western Europe and encourage more conscious consumption.
Big Green Smile has grown significantly in recent years as consumers demand more transparency about the products they buy and the retailers they buy them from. Strict product listing criteria mean Big Green Smile customers can shop with confidence and choose more sustainable products, such as refills, vegan and plastic-free products.
Future Business Partnership, Europe’s first consumer-specific impact investing fund, was established to help businesses achieve their growth goals while enabling them to increase their social and environmental leadership. Today’s investment in Big Green Smile exemplifies Future Business Partnership’s strategy of partnering with companies and teams that put people and the planet at the center of everything they do. She supports Big Green Smile in its mission to achieve a more environmentally sustainable retail future.
Commenting on the investment and future growth plans, Ben Wigley, Co-Founder and CEO of Big Green Smile, said: “This transaction is of great importance to our company as we look to continue our growth trajectory. We are very excited to be working with a leading investor who shares our vision and is committed to taking Big Green Smile to the next level. We are convinced that sustainability is the only possible future for consumption. As we continue to expand our market leadership position and maintain our excellent standards, it’s great to have a partner on board who not only shares our values, but also has an incentive to ensure that progress in sustainability is always a priority. on the agenda. .”
Vish Srivastava, Co-Managing Partner of The Future Business Partnership, said: “Sustainability decisions are often difficult to make, but Big Green Smile’s expert choices make it easy for consumers to commit to greater sustainability at home and in their everyday lives to The Future Business Partnership is pleased to support the Big Green Smile team in expanding its activities across Europe and its positive social and environmental impact by providing our capital, our network of experts and our continued support in the pursuit of the sustainability”.
Big Green Smile was advised by finnCap Cavendish.
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Claire Hornbuckle at BigGreenSmile:
Email: [email protected]