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Barcelona and Spotify reach a sponsorship agreement

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March 15 (Reuters) – Barcelona have signed a shirt and stadium sponsorship deal with music streaming platform Spotify, the Spanish club announced on Tuesday.

The brand will appear on the front of the men’s and women’s team shirts for four seasons starting in the 2022/23 campaign. The company will also be the first brand to sponsor the club’s stadium, which will now be called Spotify Camp Nou.

“The sponsorship is intended to create a new platform to help artists interact with the global community of FC Barcelona fans,” the club said in a statement.

Neither Barcelona nor Spotify confirmed the financial details of the deal, but according to Catalan radio station Rac1, it is valued at 280 million euros ($306 million).

Japanese retailer Rakuten has sponsored the men’s team since 2017, while toolmaker Stanley Black & Decker became the official shirt sponsor of the women’s team in 2018.

(1 dollar = 0.9136 euros)

(Reporting by Fernando Kallas and Richard Martin; editing by Toby Davis; translated by Tomás Cobos)

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