HELSINKI, March 24, 2022–(BUSINESS WIRE)–Arctic Blue Beverages has just launched its first oat-based ready-to-drink (RTD) product, Hang Oat Vanilla. The ready-to-drink product is already available in Finland and will also be available in Europe later this year.
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Arctic Blue Beverages has launched Hang Oat Vanilla, its first oat-based ready-to-drink (RTD) product. The product is already on sale in Finland and later this year it will be more widely available in Europe. The novelty drink is based on the multi-award winning Arctic Blue Gin. “This new product expands our range of oat-based products. It is aimed especially at younger and more conscious people, for whom sustainability is important,” says Valtteri Eroma, CEO of Arctic Blue Beverages. (Photo: Business Wire)
The innovative drink is based on award-winning Arctic Blue Gin and oatmeal. It combines the taste of the wild nature of the north with pure Finnish water and is packed in a Tetra Pak carton.
“This new product expands our range of oat-based products. It is especially aimed at younger, more conscious people for whom sustainability is important,” said Valtteri Eroma, CEO of Arctic Blue Beverages.
Hang Oat Vanilla is the first oat-based light alcoholic beverage from Arctic Blue Beverages. In the future, the company intends to expand its RTD product range by introducing new flavors and pack sizes both in Finland and abroad.
Eroma is pleased that Arctic Blue Beverages has the opportunity to respond to the rapidly growing trend of RTD beverages and the popularity of non-dairy oat products and to develop new oat products.
“We have created an innovation platform that allows our product development to react quickly to market trends and changes without the need for months of development work,” says Eroma.
According to Eroma, the market for RTD beverages has grown tremendously around the world, and at the same time, oat-based options are increasingly replacing traditional dairy products on shelves.
“The growth in both categories is overwhelming. With the new Hang Oat Vanilla just launched, we are among the first to participate in this growing segment,” he says.
Arctic Blue Beverages Oy is a Finnish beverage company whose best-known products are the multi-award winning Arctic Blue Gin, Arctic Blue Gin Navy Strength and the world’s first non-dairy gin-based oat liqueur, Arctic Blue Oat. The company invests heavily in the export market and its products are sold in Japan, Australia and more than a dozen countries around the world.
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