While trend-setting app TikTok is a one-stop shop for everything from dance routines, pasta recipes, and the best makeup and skincare products, it’s also home to slightly more niche trends.
Take, for example, Squishmallows, just one of many products that fill the #TikTokMadeMeBuyIt feed. But what exactly are these toys that are taking the app by storm?
First launched in 2017 by toy company Kellytoy, the range of brightly colored stuffed animals has enjoyed a recent boom in popularity thanks to users sharing their vast collections on the app and limited edition releases adding up. to the frenzy
The toys have amassed a loyal following like Kim Kardashian showing off her daughter North’s collection and Squishmallow “hunters” buying from scalpers for five times their retail value. Featuring an eclectic array of colors and designs including Disney characters, animals and food, the toys range in size from 5cm to 50cm and can be purchased in packs of up to 24.
These are the toys of the moment: The hashtag Squishmallows currently has 2.7 billion views on TikTok and a shortage has been reported in the US, increasing its resale value. But if you’re looking to take advantage of the UK craze in time for Easter, don’t worry, as the viral toys are still available to buy from a host of retailers, including budget grocer Aldi, Claires, Amazon and more.
Squishmallow Under the Sea set: £26.97, Aldi.co.uk
Returning to Aldi after selling out last year, this under the sea playset is ideal for snuggling, with all three toys featuring their signature squeezable marshmallow texture and measuring 29cm x 22.8cm x 31.8cm. Included are a very sweet rainbow fish, a stingray and a blue whale, but if you’ve got your eye on one in particular for your child (or yourself, we won’t judge), the stingray (£8.99, Aldi.co.uk) , the Rainbow Fish (£8.99, Aldi.co.uk) and the Blue Whale (£8.99, Aldi.co.uk) can be purchased separately. Pre-order now to avoid disappointment on Thursday when they officially launch.
Squishmallow food set: £26.97, Aldi.co.uk
Young foodies will love this super cute squishmallow set that includes donut, pizza and pear toys, all measuring 11.5″ x 9″ x 12.5″. If you’re looking for the toys individually, you can pre-order the pizza (£8.99, Aldi.co.uk), the pear (£8.99, Aldi.co.uk) and the donut (£8.99, Aldi.co. uk) now.
Squishmallows 12in fantasy squad plush toy: £25, Claires.com
One of the most sought after styles, the fantasy squad is sold exclusively at Claire and takes inspiration from mythical animals. Whether adding to your existing collection or starting from scratch, take a chance and order online to be amazed at the plush toy you receive, or head to a Claire’s store to make the selection yourself.
Squishmallows 20in Hello Kitty collectible plush: £32.89, Costco.co.uk
At a whopping 50cm in size, Hello Kitty is only sold at Costco with scuba, mermaid, flower and sunglasses designs available. Shop online and receive one of four super cute styles in the bestseller range.
Squishmallows 7.5in Louisa the Penguin: £7.99, Amazon.co.uk
A recently released design, Louisa the penguin stands at 18cm tall and comes in a vibrant rainbow color scheme, with an iridescent crown and yellow nose. The Penguin Princess is part of a collectible range that also comes in a 30cm blue and purple tie-dye design (£16.99, Smythstoys.com).
Squishmallows Squishville Mystery Squad 6 Pack: £15, Amazon.co.uk
Build your collection with this six-pack of 2-inch miniature “Fruit Squad” Squishmallows. From Wanda the watermelon to Ashley the green apple, it’s a mystery which character you’ll get, which only adds to the fun.
For the latest discounts on toys and activities, try the following links:
From masks to cleansers, here are the TikTok Beauty Trends we stay for 2022