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Affinity brings relationship intelligence to Europe

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With the opening of an office in London, Affinity expands its operations to bring relationship intelligence to more merchants in Europe.

SAN FRANCISCO, March 16, 2022–(BUSINESS WIRE)–Affinity, the relationship intelligence platform for dealmakers, today announced the expansion of its presence. In order to better serve customers in Europe, a new branch was opened in the heart of the British capital, London. In addition to the new office opening, Affinity also announced that Tom Hughes Ellis, a leader in European financial technology and the world of financial data, has joined Affinity to lead its European operations.

“We are at an exciting time in the growing relationship intelligence market where private equity, investment banking and advisory firms are seeking a new approach to finding, acting on and ultimately closing business opportunities,” said Ray Zhou, CEO of Affinity, “Affinity Europe will serve our expanding client base across the continent looking to replace their traditional transactional CRM methods with Affinity’s automation and relationship insights.”

Hughes Ellis brings 20 years of sales experience from the finance and technology industries to Affinity. He has worked at Bloomberg, Gartner and Third Bridge, among others, with a particular focus on private equity and venture capital investors in the UK and Europe. Tom Hughes Ellis is well known in the European retail investor community as he has been serving investors with research, advisory, data and technology solutions for over a decade. He will apply the experience and knowledge he has gained in these roles to promote the use of relational intelligence both in the UK and Europe.

“The speed and scale of the venture investment market in Europe has grown exponentially in the last two years,” said Tony Ryan, Partner at Anthemis Group, but also ensures that we use our network to create business opportunities.”

To learn more about Affinity and the changing way of outsourcing deals, please register with Affinity and DealRoom.co to attend the next webinar »Unicorn Hunt: Using Data to Navigate the European Private Investment MarketTaking place on April 7, the event will discuss how to use Affinity’s relationship intelligence to identify and promote investment opportunities while using Affinity’s contact automation to remove the heavy lifting of legacy CRM methods.

Affinity currently serves over 500 clients across Europe, including leading venture investment firms such as Balderton Capital and Anthemis. The Affinity platform handles more than 500,000 new pitches and handles 450,000 deals per month, enabling dealers to find, process and close more deals. Capturing the relationship engagement share of over 18 billion emails and 213 million calendar invites to date, Affinity automates the creation of contact and company records and tracking of activities. This saves over 180 hours of data entry work each year.

About affinity

Affinity is a relationship intelligence platform that enables dealmakers in relationship-driven industries to find, process and close more opportunities. Using the latest highly automated relationship intelligence technologies and insights, Affinity enables business leaders to close deals faster, free themselves from data-heavy lifting, and ensure their teams take action with confidence that they know the content and history of all their relationships with customers. The Affinity platform, including Affinity CRM, is used by more than 2,000 relationship-driven companies worldwide. Since its inception in 2014, Affinity has been headquartered in San Francisco on the US West Coast and is backed by leading investors including Menlo Ventures, Advance Venture Partners, 8VC and MassMutual Ventures.

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View the original version on businesswire.com: https://www.businesswire.com/news/home/20220315005604/en/


Cara Proszek, Corporate Communications Manager
[email protected]

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