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40% of Spanish SMEs do not appear on the first page of Google results

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MADRID, June 21 (Portaltic/EP) –

Most medium and small businesses (SME) Spanish claims to have a website, but many of them are not configured well which means that 40 percent do not appear in the top ten results displayed by the Google search engine.

Small businesses are increasingly willing to use digitization as a method to boost the profitability of their operations and their growth, with 87 percent of SMEs having a website.

In many cases, however, these digitization efforts are not yielding the expected results. “It’s not just about having a website or using social media, it’s about it do it in a way that is good for the business, Either to gain visibility, increase sales or have a better relationship with customersBeeDIGITAL CEO Javier Castro said in a statement.

This is one of the conclusions of a research carried out by the company specializing in digitization technology solutions for SMEs and the self-employed, which highlights the main shortcomings of the websites of Spanish SMEs that make those which are invisible to Google’s eyes.

These shortcomings translate into the lack of an “online” sitemap, in offering little content and the lack of tags recognized by Google in the pictures. The latter, for example, prevents the company from appearing in image results, a form of search commonly used by consumers.

According to the study, 40 percent of Spanish SMEs do not appear in the first ten results displayed by the search engine when a user searches for information about the product or service offered.

The Pymes they also do not appear in the results displayed by Google Maps, where only 5 percent are in the top three. This is a particular concern for local businesses, whose main source of income, according to the company, comes from consumption in the area.

The analysis of business social networks shows similar results. 70 percent state that they use social media as a means of communication with their customers. Nevertheless, 86 percent have not posted anything on Facebook in the last two months, and 46 percent have not done so for six months.

“The deficits in the digital presence of SMEs are not always associated with a lack of knowledge, but also with a lack of time. Day-to-day operations do not always allow for specific hours of work to be dedicated to maintaining activity on social networks, or there are not enough resources to hire an employee who can devote their time to it,” Castro concludes.

Source europapress.es

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